Lord & Taylor’s First Shoppable Lookbook

Lord & Taylor’s first ever omni-channel interactive campaign (launched in August 2013). Responsibilities included development of look and feel for entire campaign (promotion ad spots on lordandtaylor.com, emails, parallax site, etc.) based on Lord & Taylor’s fall/winter 2013 fashion and creative direction.

Creative direction by Tony Smith
Interactive & art direction by Michelle Cortese
Site development by Carrot Creative